Trump: The Best Real Estate Advice I Ever Received by Donald J. Trump

Author:Donald J. Trump
Language: eng
Format: epub
Publisher: HarperCollinsChristianPublishing
Published: 2017-07-04T00:00:00+00:00

CRAIG KING

Craig King is president of J. P. King Auction Company, the nation’s most successful auction company marketing luxury real estate.

The advice came from my father, J. P. King: sell dreams, not dirt.

Dirt is cheap, but dreams are priceless. If you’re selling land, focus on what the property can be—such as a business, a home, a shopping center, a retreat. Capture a man’s imagination, and he’ll not only pay top dollar, but thank you for the privilege.

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